Wilson rolled out the changes before a report that is supposed to explain how communications broke down after the Bite of Seattle shooting.
By Erica C. Barnett
Mayor Katie Wilson and the Seattle Police Department rolled out a new communications plan for emergencies this week that includes a few updates to the old communications plan, which broke down in still-unspecified ways during a shooting at the Bite of Seattle festival in July that left three people dead. SPD arrested a 15-year-old on the night of the shooting, but still has not found “persons of interest” who may have also been involved.
Former SPD chief Shon Barnes and both of his deputy chiefs were out of town during the shooting. Barnes’ absence was one of several factors that may have contributed to a five-hour delay before SPD and Wilson held a press conference the night of the shooting. Barnes resigned under pressure—walking away with a severance package worth at least $740,000—after his over-the-top reaction to a reporter who asked about his frequent absences turned into a national story.
The new rules, which Wilson announced earlier this week, would include clearer lines of communication between SPD and the mayor’s staff, which appear to have broken down during the chaos after the shooting. A new SPD policy, which the department says is still being drafted, would allow no more than three members of SPD’s “executive staff” to be out of town at the same time; it’s unclear if this will include all command staff or just the chief and his deputies and assistants.
In the future, Alert Seattle, an opt-in system that pings people’s phones during emergencies, will alert residents when any “significant incident” happens, although the parameters that term will include are still undefined. During major incidents like active shooter events, the city may use the system to push wireless alerts to every cell phone within a certain radius—warning them to leave the area, for instance. And there will now be an “expectation of providing information to the media within one hour of a significant incident, when it’s safe and possible to do so,” according to the announcement.
Wilson has deflected questions about what caused the five-hour delay, saying that information will be revealed in a review by the Office of Inspector General, which her office requested, later this fall.
In an interview, Wilson said she decided to announce new communications policies prior to the publication of the OIG review “because it’s very important that the public has confidence that we’re prepared for Bumbershoot this weekend and all the big events coming up. … What this is about is saying there were gaps. We did not measure up to the standard that we have set for ourselves in terms of communications with the public. And we are fixing that moving forward.”
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Wilson’s communications office has seen significant turnover throughout her eight-month administration, including the firing of a multimedia specialist last week. Currently, Wilson has a temporary press secretary and temporary communications director, along with multiple consultants working on communications.
Asked whether the lack of a permanent comms team was a factor in the communications issues that arose after the shooting, Wilson said, “No, I don’t think so. We have excellent interim leadership in our comms department. And I’m not just saying that because my interim comms director,” Dawn Schellenberg, “is sitting here,” she joked.
It’s unclear how much the changes will impact how quickly the public receives direct information about major incidents, and how often. The new rules say Alert Seattle subscribers will get push notices about “significant incidents,” an SPD term of art that includes everything from robberies to reports of shots fired to assaults to “any other event a sergeant believes is significant.” Notifying the public every time one of these incidents occurs could contribute to fear—or apathy. Wilson said her office would get back to me on the new threshold for alerts. “We’re not going to spam people,” she said.
Wilson said her office will also direct people to X, SPD’s platform of choice for putting out timely information, “when appropriate,” and confirmed that her office hasn’t asked SPD to put out information on additional platforms, such as Instagram, Reddit, and Bluesky. Most people in Seattle are not on X, the controversial, Elon Musk-owned platform that has become a haven for right-wing disinformation and hate speech.
Most of the mainstream media in Seattle have focused their coverage of the communications breakdown on Wilson’s responsibility, almost to the exclusion of SPD—the organization that actually conducts media briefings after shootings and other major events.
Asked about the media’s singular focus on her role, Wilson said, “I’m not going to sit here and complain about the media.”
“What’s unfortunate,” Wilson continued, “is that so much of the media narrative has focused on communications, in a way that has gotten away from gun violence and the victims and really just what we can do moving forward as a city to make sure our public spaces are safe.”
While the mayor has declined to comment on SPD’s role in the communications breakdown or discuss how much the former chief’s absence from the city contributed to the information bottleneck, Barnes has been making the media rounds to give his own version of events.
Earlier this week, for instance, he told KOMO’s Chris Daniels that his absence from the city during the shooting wasn’t an issue, because he had access to Teams and a copy of the Active Shooter Incident Management Checklist on his phone. (As I reported, Barnes had planned to be out of the city until mid-August.) “What I did, virtually, if you will, is what I would have done if I was here on the ground here in in Seattle,” Barnes told Daniels.
