By Erica C. Barnett

Back in September, outgoing Mayor Bruce Harrell announced his annual budget not with an in-person speech, in keeping with longstanding custom, but in a slickly produced video, filmed at multiple locations around Seattle. The timing, as well as the content—an upbeat preview that emphasized new spending while failing to mention the looming budget cliff—looked more like a campaign video  than an informational announcement. It has been viewed on YouTube around 1,400 times.

Asked about the timing and expense of the video earlier this year, a spokesperson for the city’s Department of Information Technology said, “The Seattle Channel supports the Mayor’s office for various requests, including producing the recent budget video,” the spokesperson said, adding, “This work was completed in-house using staff time.”

While this was technically true, records PubliCola obtained through a public disclosure request show that Seattle Channel staff had to work overtime to comply with Harrell’s last-minute pre-election request, postponing work on regular Seattle Channel shows and working over the weekend to complete the project.

According to an email, 11 staffers were involved in producing Harrell’s budget video.

A review of the emails that flew back and forth before and during production of Harrell’s video suggest a frantic rush to fulfill a last-minute demand from Harrell, who had just lost the primary election to Katie Wilson.

On Monday, September 15, Seattle Channel production manager Ed Escalona sent out an email to staff letting them know about a “last-minute request” from Harrell’s office for a budget video, with multiple takes at three to five locations, filmed “on the mayor’s schedule” and due in a week. “The details are sketchy,” the email noted; another exchange said the mayor planned to “ad lib” without a teleprompter.

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The timeline sent producers scrambling to reschedule other projects and find people who could take on extra work on very short notice. But Harrell’s office took their time coming up with a plan. That Thursday, a staffer described the lack of information from the mayor’s office as “inefficient and not best practices,” and the filming didn’t happen until Friday, with producers still asking Harrell’s office for a script at 2:00 that afternoon.

Work on other Seattle Channel shows appears to have been upended by the last-minute production, and staffers worked through the weekend to finish filming and editing—a situation that prompted grousing from some staff. “Looks great… all except for the part of having to work the whole weekend!” one staffer wrote.

Emails show that Seattle Channel staff tried to limit the number of shooting locations, but Harrell’s team insisted on four—the Green Lake Community Center, a low-income housing complex in the Central District, and the downtown waterfront, plus City Hall.

Harrell’s office also requested a long list of B-roll, including new drone shots, to serve as segues between locations. On the day before the video was due, a Sunday, Seattle Channel general manager Shannon Gee described the work in an email as “very rough going. I don’t know if I’ve been of any help at all trying to hunt down footage that doesn’t exist. … There are sections where there is no way to illustrate what is being said and there are still a lot of edits that need to be covered.”

As we noted at the time, it’s unusual for a Seattle mayor to introduce the annual budget with a video rather than a live speech; the only mayor who has done so in recent memory was Jenny Durkan, who was halfway out the door when she announced her final budget with a perfunctory six-minute video taped at a North Seattle College classroom in 2021.