Tag: carsharing

Unprecedented Spending on Ballard Park “Concierge”; Car2Go Will Let You Park in South Seattle, But It’ll Cost You

1. Last week, Share Now, formerly Car2Go—one of two surviving private car-sharing services in Seattle—announced that it was instituting a new “zoned pricing” policy that imposes penalties for parking their cars in certain areas (generally speaking, most of West Seattle, Southeast Seattle starting at Rainier Beach, and parts of far North Seattle). Anyone who drives into these new “Zone B” areas (designated as dark blue on Share Now’s map) from a light-blue “Zone A” area will have to pay a $4.99 penalty, plus tax. People who drive from “Zone B” to “Zone A” will receive a bonus of up to $4.99, according to the announcement.

The new policy is reminiscent of Car2Go’s initial “service area,” which barred members from parking anywhere in South or West Seattle, parts of town that a Car2Go rep described as “new and developing” areas. Those areas, like the new “Zone B” coincide closely with neighborhoods that are lower-income and more racially diverse, leading to charges that Car2Go was only serving wealthier, whiter neighborhoods.

Kendell Kelton, the North America communications manager for Share Now, says the new policy is designed to eliminate the problem of cars getting “stranded for 12 hours or more, effectively making them unavailable for a majority of our Seattle members who would otherwise use those vehicles.” Currently, she says, one in five Share Now cars has to be relocated “in order to be close enough for members who need them.” (That might explain why it’s consistently so hard to find cars in West and Southeast Seattle.) “It should be noted we see much higher usage in more commercialized areas than residential ones,” Kelton says.

Ethan Bergerson, a spokesman for the Seattle Department of Transportation, say Share Now did not have to seek the city’s permission to start charging its customers more to park in certain areas. SDOT consulted with the city attorney’s office, and they “advised us that because Car2Go continues to serve the entire geography of the city, they are in compliance with the municipal code and their permit,” Bergerson says.

A spokesman for Lime, which runs the city’s other remaining carsharing service (a third, ReachNow, shut down abruptly last month), told me they do not charge differential fares based on where a car is parked.

The Ballard Commons has the unique distinction of being the first park outside the city core to get this extra attention and funding, the city is spending about three times as much on Ballard’s concierge program than it has on similar parks activation programs.

2. As KOMO reported last week, the city is instituting a “concierge” program at the Ballard Commons Park in order to (as the “Seattle Is Dying” TV station put it) “make sure families feel comfortable using the space.”  Parks spokeswoman Rachel Schulkin says the program will consist of two new staffers, whose jobs will be to “program activities and events for park users and assist in making the park welcoming to all visitors.” The staffers will cost the city $130,000. Continue reading “Unprecedented Spending on Ballard Park “Concierge”; Car2Go Will Let You Park in South Seattle, But It’ll Cost You”

ReachNow Launch Falls Short

Back in 2013, when Daimler launched its Car2Go carsharing service in Seattle, I lamented the fact that the Car2Go service area (the boundaries where cars can be parked and left for the next customer) stopped short of serving West and Southeast Seattle—two areas with diverse populations and, tellingly, more lower-income people than the Central and North Seattle neighborhoods Car2Go did serve first. At the time, I expressed some incredulity that Car2Go considered neighborhoods like Mount Baker and Columbia City “new and developing areas,” which struck (and strikes) me as code for “places that aren’t mostly white yet.”


Car2Go eventually expanded its service, and in 2015, the city adopted legislation that increased the number of “free-floating car share” permits that also required all new carsharing services to expand their service areas to include the entire city within two years. The implication was clear: If the city is going to give your members the right to park your cars in any legal parking spot at no charge, you have to serve the entire city, even the parts that may be less white—and less lucrative.

BMW’s new ReachNow service launch shows the wisdom of that rule. ReachNow, which costs 49 cents a minute (to Car2Go’s $0.41), has an initial service area virtually identical to Car2Go’s, excluding all of West Seattle and Southeast Seattle and stopping just a couple of blocks south of I-90, at S Lander St.  ReachNow has two years to expand its service area to include the whole city.

Reach Now CCO Sandra Phillips says the company launched “with an initial fleet of only 370 cars [according to the city, 363-Ed.] and a more compact home area to ensure that our members have access to a vehicle when they need one,” and said they’ll expand once they get a larger fleet. She did not respond to questions about why ReachNow’s “compact home area” extends all the way up to Northgate while excluding the entire southern half of the city.

Read more at Seattle Transit Blog.