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PubliCola was off and running. In June 2009, PubliCola hired another award-winning journalist, super-sourced Seattle city hall reporter Erica C. Barnett.

People were afraid that blogging would change journalism. Instead, we believe journalism can change blogging. Twenty-first century journalism may look and feel different, and yes Erica isn't afraid to get cranky, but we're committed to making sure online news still delivers independent, reliable, even-keeled coverage. And most of all, we're committed to making sure the coverage sparks honest civic debate.

Bringing you cola for the people, PubliCola is named after Publius Valerius PubliCola, the alias for the authors of the Federalist Papers—the original bloggers.

The first online-only news site in state history to get media credentials to cover the state capitol and Seattle city hall, PubliCola has been called a “must-read” by the Seattle Post Intelligencer and a hot “New Media Mover and Shaker” by Seattle Magazine—which also cited our own Erica C. Barnett as the city's No. 1 news nerd.

Seattle Times Thinks Drivers Are Cheap, Stupid

As we’ve reported, after initially considering parking rates that would be higher in nine neighborhoods, the city relented, reducing rates in five of those neighborhoods and keeping the new rates—between $3.50 and $5 an hour—in four.

That still wasn’t enough for the Seattle Times. In an editorial opposing the new rates today, the Times argue that the new rates are “too high” and “too confusing.”

Here’s just some of what the Times editorial gets wrong.

• The editorial—cherrypicking just four center-city neighborhoods—complains that with rates going up to $4, Seattle will have “rates among the highest in the nation.” Additionally, the Times ignores the fact that rates are actually going down in 11 neighborhoods, and staying the same in another seven, meaning that 73 percent of the city’s metered parking will be cheaper or stay the same. And other cities, including San Francisco, are currently considering rate increases much higher than Seattle’s.

• Playing transportation engineer, the Times editorial board argues that the city’s goal in setting new rates—one or two open spaces per block—is “too rigid.” Instead, they think a goal of three to four spaces per block would be about right, since “people walk.” Drivers, in other words, will just park in a cheaper spot farther away and walk to their destination.

In the Times’ corner, you have an arbitrary assessment from a group of non-experts. In the city’s, you have this stuff called data. According to parking guru Donald Shoup, a UCLA urban planning professor whose research on parking was the basis for the city’s study, the optimal level of parking occupancy that based on his research, the optimal level of parking occupancy is 85 percent—which works out, on average (because blocks are different lengths) to about one or two open spaces per block. “Optimal” means that most spaces are occupied, but drivers can find a vacant space; people won’t have to cruise for parking, polluting the air and causing congestion; and higher prices when demand is higher encourages rapid parking turnover.

As for the Times’ glib gotcha, “people walk”? Yes, they do—which is why the city did its parking assessment by neighborhood, not block by block. The model assumes that some block faces—say, in front of the Whole Foods on 65th and Roosevelt—will always be full, but that parking will be available two or three blocks away. “One to two spaces per block” is an average, not a literal block-by-block count, something the Times editorial writers would know if they’d read their paper’s own reporting.

• Next, the Times argues that the rates are too high because they’re based on “peak usage.” That’s not exactly true: SDOT did use “peak hour usage,” but they did so for three separate periods every day by neighborhood, so that the top three hours out of ten they studied (10 am to 8 pm) are the actual basis for the new rates. That makes sense: If rates are close to 100 percent on First Hill between 10 am and 11 am, for example, it makes sense to make it possible to find a place to park by nudging rates a little higher. Next year, the cit plans to fine-tune the new rates even further, creating rates that change by time of day. Somehow, though, I doubt that will satisfy the Times.

In a weird twist of logic, the Times writes that because “parking should be simple,” the city should make parking at its Pacific Place garage free for the first hour. Huh? Not to mention the fact that that garage is actually losing money, in part because it costs $5 or $7 less per hour than competing private garages nearby.

• Finally, the Times argues that the new rates are too “confusing,” and that “parking should be simple.” I’m not sure where the Times was when the city set different rates for different neighborhoods years ago, but there’s nothing new or especially “confusing” about making parking more expensive in Fremont, say, than downtown Seattle. I guess extending rates until 8 pm in some neighborhoods will take getting used to, but  unlike the Times, I don’t think drivers are so dumb that they can’t read signs.


  • Mr. X

    As if ECB has the pulse of the typical Seattle driver. With friends like that, etc…..

  • MrBill

    Bitter angry little thing ain’t she…

  • Mickymse

    Erica, as a bicyclist you should know that drivers often seem to ignore clear and plain signs all over the place….

    What I wonder, though, is why some folks in this town think it’s crazy to have a parking plan based on peak usage or to build light rail with peak usage capacities… but then turn around and absolutely insist that the Viaduct replacement must be able to accommodate all traffic currently present at peak periods?

  • Jakers

    Explore that last thought more cause as far as I’m aware, neither the tunnel, the surface/transit/I-5 nor the current viaduct “accommodate all traffic currently present at peak periods.”

  • Rich

    Does anyone still read the Seattle Times besides Erica and Goldy?

  • Rich

    Does anyone still read the Seattle Times besides Erica and Goldy?

  • http://twitter.com/TheNewP2 New Pioneer Square

    I liked their editorial way more than I liked reading this bashing of it. At least they’re trying to argue for why the city’s “data” — which was adjusted by at least 25% in Pioneer Square — is flawed and trying to show that there are a myriad of other factors that should have been looked at. Or at least communicated with local businesses + residents before making the changes so quickly.

  • Anne

    So the Times complains about rates going up, and then, “argues that the city’s goal in setting new rates—one or two open spaces per block—is “too rigid.” Instead, they think a goal of three to four spaces per block would be about right.” They are basically contradicting themselves, because to encourage more open spaces, the parking rate would actually have to be higher.

  • fount

    If I had to describe anyone as “bitter,” “angry,” and “little,” I’d probably choose the Times Editorial Board over Erica anyday.

  • Johns

    are you talking about vehicles or people and goods? I’ll put words in his mouth and say he meant “accommodate all traffic currently present ON THE VIADUCT at peak periods” – the tunnel with tolling won’t do that, which is why we need more transit capacity.

    I think the larger point is valid, though – why should transit or parking planning be treated differently than car planning in terms of peak capacity?

  • Handle

    The Times wrote this: “The City Council, led by Councilmember Tim Burgess, attempted to boost rates based on a market-driven formula that adjusts prices with the goal of leaving three or four spaces available per block. Too rigid. It would be better to allow three or four spaces per two or three blocks. People can and do walk.

    They said 3 or 4 spaces per two or three blocks.

    You said they said:Playing transportation engineer, the Times editorial board argues that the city’s goal in setting new rates—one or two open spaces per block—is “too rigid.” Instead, they think a goal of three to four spaces per block would be about right, since “people walk.” Drivers, in other words, will just park in a cheaper spot farther away and walk to their destination.

    See how you totally misrepresented what they said?

  • Handle

    The Times wrote this: “The City Council, led by Councilmember Tim Burgess, attempted to boost rates based on a market-driven formula that adjusts prices with the goal of leaving three or four spaces available per block. Too rigid. It would be better to allow three or four spaces per two or three blocks. People can and do walk.

    They said 3 or 4 spaces per two or three blocks.

    You said they said:Playing transportation engineer, the Times editorial board argues that the city’s goal in setting new rates—one or two open spaces per block—is “too rigid.” Instead, they think a goal of three to four spaces per block would be about right, since “people walk.” Drivers, in other words, will just park in a cheaper spot farther away and walk to their destination.

    See how you totally misrepresented what they said?

  • Guest

    But, the basic point holds true – the Seattle Times got it wrong. The new SDOT policy does aim for 3-4 spaces per two or three blocks.

  • Handle

    Well, no, SDOT is shooting for 1 or 2 per block, each and every block. The Times is saying 3 or 4 per two or three blocks. This would allow one block to have no empty spots while the adjacent two blocks could have the 3 or 4 spots.

    One can argue the Times’ point-of-view is wrong but it isn’t what ECB reported it is.

  • Handle

    Well, no, SDOT is shooting for 1 or 2 per block, each and every block. The Times is saying 3 or 4 per two or three blocks. This would allow one block to have no empty spots while the adjacent two blocks could have the 3 or 4 spots.

    One can argue the Times’ point-of-view is wrong but it isn’t what ECB reported it is.

  • Handle

    Well, no, SDOT is shooting for 1 or 2 per block, each and every block. The Times is saying 3 or 4 per two or three blocks. This would allow one block to have no empty spots while the adjacent two blocks could have the 3 or 4 spots.

    One can argue the Times’ point-of-view is wrong but it isn’t what ECB reported it is.

  • http://www.twitter.com/joeszi Joe Szilagyi

    I tried to be witty but have erased my complex joke. Here’s a simpler one: it’s like the entire Seattle Times operation most days escaped from the film Idiocracy.

  • Anonymous

    regulating the price of parking regulates demand not capacity. New parking capacity would mean building more parking structures, just as increasing road capacity involves building roads.

  • Handle

    Actually the supply curve is shifted but the demand curve remains unchanged.

  • Jakers

    I’ll have to search for the source, but I’m pretty sure that they viaduct has more vehicles on it during peak times than what traffic engineers designed its capacity to be.

    But if you just want to talk people, just tear the whole thing down and don’t invest in surface or transit options. Just repaint a few road to be bike and walking lanes and that will handle all the “people” capacity that is needed…cause as transit nutso say…if you build it, they will come. (Transit is good, I just don’t think people are going to flock to it as some predict.)

  • fount

    Well, no, SDOT is shooting for an AVERAGE of 1-2 spaces per block within each neighborhood. Which means, like the Times wants, there are probably 3-4 spaces open on one block and none on another. Because “people walk.”

    I think Erica’s original was probably a typo, so I’ll give you that. But the point is not what Erica wrote. It’s that SDOT did what the Times wanted, and the Times invented a straw man “rigid” system that was never actually used in the analysis.

  • Anonymous

    In this case there is no “curve”, the supply of parking is flat (a straight line) in the short term. Currently we don’t supply at a market rate so demand exceeds supply, leading to a shortage. This is a move from a rate on the flat supply curve towards the “market efficient” intersection of supply and demand to that point. Neither curve moves because this is a correction of a shortage imposed by extra-market conditions aka previous government action to suppress the price of parking.