Viva La Cola!

Founded in January 2009, PubliCola is a blog about Seattle written by journalists who are dedicated to non-partisan, original daily reporting that prioritizes a balanced approach to news. Started by longtime local editor and award-winning reporter Josh Feit, PubliCola is the first online-only news site in state history to get media credentials to cover the state capitol.

PubliCola was off and running. In June 2009, PubliCola hired another award-winning journalist, super-sourced Seattle city hall reporter Erica C. Barnett.

People were afraid that blogging would change journalism. Instead, we believe journalism can change blogging. Twenty-first century journalism may look and feel different, and yes Erica isn't afraid to get cranky, but we're committed to making sure online news still delivers independent, reliable, even-keeled coverage. And most of all, we're committed to making sure the coverage sparks honest civic debate.

Bringing you cola for the people, PubliCola is named after Publius Valerius PubliCola, the alias for the authors of the Federalist Papers—the original bloggers.

The first online-only news site in state history to get media credentials to cover the state capitol and Seattle city hall, PubliCola has been called a “must-read” by the Seattle Post Intelligencer and a hot “New Media Mover and Shaker” by Seattle Magazine—which also cited our own Erica C. Barnett as the city's No. 1 news nerd.

Oh, Les Elites de Tacoma!

Whenever we write about our frustration with city planning—grousing that Seattle is not doing enough to encourage density, mixed-use development, biking, mass transit, pedestrian traffic, and nightlife—we get bashed for being bourgeois.

PubliCola’s green politics are dismissed as elitist hipster aspirations that overlook the kitchen-table concerns of “real,” working-class people who don’t have time to prioritize something as gay as the environment.

To which, I submit the manly-man city of Tacoma—average household income $60,789—compared to softie Seattle’s average $87,620. (And even without all of Seattle’s sissified game-designer salaries jacking up the average, our median salary is still nearly $14,000 higher than Tacoma’s.)

When I was reporting on the transit-oriented communities bill in Olympia (a bill that would have increased density around transit hubs) in 2009, I noticed something odd: The environmentalist groups that were lobbying for it were frustrated with Seattle’s lackluster support. Meanwhile, they got stalwart backing in Tacoma.

Checking in to that disconnect, I found that Tacoma’s mayor and city council are serious badasses about urban planning, with an eye on catering to density and the environment.

Last year, the Tacoma City Council passed the most comprehensive upzoning code regulation in the state, according to groups like Futurewise (a badass bunch themselves—they sue local governments for falling down on the state’s growth management policies.)

Not even counting downtown Tacoma, here’s what our Rainier-beer-drinking brothers and sisters to the south did in one vote on 15 urban centers all at once (with heights going as high as 85 feet in the Hill Top and Stadium neighborhoods):

• Instituted a bonus system, giving developers the ability to “buy” height if they promise affordable housing, mobility improvements, or transfer of development rights.

• Established aggressive upzoning in mixed-use areas to create an incentive for compact growth.

• Eliminated minimum parking requirements for both residential and commercial parking in the core streets of the mixed-use centers and  in all 15 urban centers citywide.

• Set design standards for mixed-use development in key areas around the city.

• Called for transit and bike/ped connections between mixed-use centers and downtown and inside the centers themselves.

And this year Tacoma adopted a mobility master plan, manhandling the transportation hierarchy by putting pedestrians, cyclists, and transit users on top of the list of spending priorities—and single-occupancy vehicles on the bottom.

The plan also calls for a sweeping buildout of bike infrastructure, including a network of bicycle boulevards, urban trails and cycletracks.

The driving force behind all this green planning is Mayor Marilyn Strickland (pictured above in center), a 48-year-old former city council member who shot back at cranky neighbors during 2009′s planning process, telling them they better get with the program. What happened? The council passed the plan, and the voters made Strickland mayor.

And after her election, the Tacoma City Council had to appoint two new city council members. The council received 43 candidates. Whom did they appoint?

David Boe, a man who described himself as “Density Dave,” and Ryan Mello, a Cascade Land Conservancy staffer who had been one of the lead advocates for the zoning upgrade.

Seattle did upzone its downtown. And the city did increase heights around light-rail station areas ten years ago.

But while Seattle has greenlighted other upzones around the city (in six urban centers as opposed to Tacoma’s 15) it has not yet instituted the upzones themselves. (They first have to go through a neighborhood-by-neighborhood discussion—read: obstruction—process).

“In short—Tacoma has done them, Seattle has not,” says Futurewise staffer Sara Nikolic. And done them in one fell swoop.

As for getting rid of parking minimums, Seattle did this in six urban centers and around transit stations.


  • http://43rddemocrats.org Michael M.

    Looks like Everett’s starting to get in on the “hipster” business as well:

    http://heraldnet.com/article/20100830/NEWS01/708309939&news01ad=1#Everett.working.to.make.things.smoother.for.cyclists

  • Tobiathan

    Marilyn Strickland is one of Washington’s up and coming bright lights. Watch out for her (in a good way)!

  • http://www.joeszilagyi.com/ Joe Szilagyi

    All of these cities will be depopulated within 10 years as everyone moves to Kent. Tacoma and Everett, along with Seattle, will look like the opening shots of Romero’s Dawn of the Dead (just without the zombies).

  • ap

    Tacoma’s Mayor is an ad-hoc member of the City Council.

  • TranspoGuy

    Deputy Mayor Jake Fey, one of the candidates for the 27th District House seat, also deserves a lot of credit for making these things happen in the last six years he has served on the city council. This is one of the reasons why the general election run-off has become such a dilemma for progressives in Tacoma – vote for Jake Fey, a density bad-ass who’s also a leading thinker and doer on climate policy and clean energy, or Laurie Jinkins, who would be the state’s first openly lesbian legislator and is accomplished in her own right on health care and public health issues. Why can’t we have this kind of talent in Seattle politics?

  • Clyde

    Hot damn. A story that goes beyond Seattle’s borders. This is a good thing.

  • notme

    As a frequent complainer when Publicola ignores stuff (good and bad) going on in Tacoma and elsewhere outside of King County, I must now praise Josh for this piece. When the media covers policy questions and not just crime, the folks down here might start actually thinking we are part of a real “region” after all.

  • Barleywine

    “PubliCola’s green politics are dismissed as elitist hipster aspirations that overlook the kitchen-table concerns of “real,” working-class people who don’t have time to prioritize something as gay as the environment.”

    My ex is from Tacoma, so I spent lots of time there.
    There is less of the elitist, green thing; and more of the old-school liberal thing. Bins of grain, cheap. Carob, rather than Frans, or Theo.

    That’s not going to change, but Renton, Tacoma, and other places are going to pick up people that are tired of the ultra-hip, and the people that are tired of the status quo.

    And BTW, they do have good bars, music, and beer in Tacoma.

  • Tacoman in Seattle

    There’s an economic component to increased density that is not mentioned in Josh’s article. Tacoma’s real estate market, especially the commercial sector, has been devistated in recent years. Commercial and apartment/condo building forclosures are rampant. Increasing density and not requiring parking was not just done to impress liberals in Seattle, it was done to stimulate economic growth in real estate. Unfortunately, even with these changes, obtaining financing for real estate development (especially in Pierce County), is next to impossible. Why is increasing density and reducing parking requrements not so easily done in Seattle? For one, the city is already far denser. Second, Seattle is not facing near the economic hardships and pressures as Tacoma. The NIMBY Seattle activist culture is just one component.

    It’s not a matter of politicians going hipster. Strickland’s opponent for election, Jim Merritt, was actually far more advanced on urban issues and had done a great deal more for urban and economic vitality, as both an architect and activist. Not a knock against Strickland, she’s a great politician. But a vote for Strickland was not exactly the best or only choice for an urban thinking Tacoma mayor.

    These are tough economic time in real estate, and hats off to Tacoma for responding in a way that’s good for urbanism, environment, and business.

  • http://spifflines.blogspot.com/ John Bailo

    This article wanders around quite a bit and I’m not sure how it supports your thesis; however, let me plunge in.

    It’s funny you should mention Tacoma. Just last night, the Kent Bicycle Advisory Board, of which I am a member, was reviewing the “small cities” safety study done by Cascade (of which I became aware from a Publicola article and immediately forwarded to my fellow board members). While reviewing the safety stats we also noticed that Tacoma seemed to rank right up there with the two best small cities, Redmond and Kirkland. Our chairman has intimate knowledge of some of the officials around WA and he mentioned some individuals and people who made the difference for their town.

    On to your thesis, that urbanism is bourgeois. Now, forgive me, but I think of bourgeois as the aspiring middle class. These are the people who are making good money, owning growing businesses, having the professional jobs.

    From what I see, they are more and more choosing low density “suburban” “towns” (Redmond, maybe even Kent) but also looking to have some core cultural services. I think the Big City urbanism is mostly an elitist movement, driven by entrenched interests to gain access to tax monies. So Big City urbanism is akin to TAARP, where people sell a project based on its “benefits to the public” and end up giving each other bonuses far in excess of what the voters will ever see.

  • Seattledesign45

    ahem. Josh. have you bothered reading Seattle’s code. If you did, you would find that Seattle has done many of these same things – around 10-15 years ago.

  • http://twitter.com/RR_Anderson RR Anderson

    They do good things and they do knucklehead things.

    Adding Link Lightrail stops every 12 feet – BAD

    Destroying citizen efforts to get the streetcars going – BAD

    Compromising with evil Clear Channel corporation to allow digital billboards in low income neighborhoods – BAD

    Raiding/Destroying homes of cat owners because they have lose affiliations with medical MJ dispensaries – BAD

    $700,000 parking lots – BAD

  • Anonymous

    Tacoma has a City Manager form of government. The positive PR on this piece is appreciated and has some connection with reality. The cranky neighbor stuff about Marilyn Strickland is total BS, and the City has done some pretty poor stuff in association with Sound Transit/Futurewise et al.

    David Boe, a very vocal civic member and Vice Chair of the Planning Commission – the appointment of him by the Council last year was a good decision – the appointment of Mello, likely connected to the source of this PR piece, very definitely not.

    Two things to watch – the emerging attempt to revisit the mistake of high density subsidized housing via a HUD/dense City agenda and political decisions of the largely Reagan Democrat/Independent Citizenry.

    Currently the Gregoire Democratic machine has a strong hold on the area, but not without committing felonies in the process.

  • Anonymous

    There’s an effort to extend the Salishan/New Holly housing model – with good initial results as well as small gang problems to monitor discretely – to dense areas – MLK in Tacoma and Yesler Terrace in Seattle. The risk of recreating the gangster ridden project in such efforts is quite high, in spite of all the enviro-hipster talk from these well meaning, but deluded, folks (deluded intentionally for profit by the **Seattle** elite)

    Dense neighborhoods that work are upscale – some affordable housing can come along with that success, but not likely more than 10 or 20%.

  • notme

    Cartoonists are wonderful people but they sometimes exaggerate for effect. Adding a Link stop at the midpoint of a 6 block stretch is not a bad thing. Tacoma Link IS a streetcar even if we call it light rail.

    If a few good citizens were discouraged in their efforts to boost a streetcar expansion by a few city officials, what would they have done in the face of real opposition from tax averse citizens?

    Getting rid of hundreds of billboards including all of those on rooftops of businesses is not a bad thing.

    The whole medical MJ thing- no argument there.

  • L’Academie Francaise

    you should have an accent on the “e” in “Elites.”

  • Wailingfjord

    Strickland for Seattle mayor!!!

  • http://twitter.com/RR_Anderson RR Anderson

    points well taken sir.

  • cooper

    Seattle can’t have her, sorry.

  • ams

    Even if it’s capitalized?

  • http://tacomamama.com Tacomamama

    Rainier Beer? You offend me, sir.

    Also, you left out Marty Campbell. A downtown small businessman with a real understanding of how legacy parking requirements have hurt our fair city.

  • Barleywine

    “Rainier Beer? You offend me, sir.”

    That would be a slam, considering Harmon’s.
    But PBR is kind of a hipster thing now, so it’s kind of a compliment.

    He’s saying you’re cutting edge.