Viva La Cola!

Founded in January 2009, PubliCola is a blog about Seattle written by journalists who are dedicated to non-partisan, original daily reporting that prioritizes a balanced approach to news. Started by longtime local editor and award-winning reporter Josh Feit, PubliCola is the first online-only news site in state history to get media credentials to cover the state capitol.

PubliCola was off and running. In June 2009, PubliCola hired another award-winning journalist, super-sourced Seattle city hall reporter Erica C. Barnett.

People were afraid that blogging would change journalism. Instead, we believe journalism can change blogging. Twenty-first century journalism may look and feel different, and yes Erica isn't afraid to get cranky, but we're committed to making sure online news still delivers independent, reliable, even-keeled coverage. And most of all, we're committed to making sure the coverage sparks honest civic debate.

Bringing you cola for the people, PubliCola is named after Publius Valerius PubliCola, the alias for the authors of the Federalist Papers—the original bloggers.

The first online-only news site in state history to get media credentials to cover the state capitol and Seattle city hall, PubliCola has been called a “must-read” by the Seattle Post Intelligencer and a hot “New Media Mover and Shaker” by Seattle Magazine—which also cited our own Erica C. Barnett as the city's No. 1 news nerd.

Making the Campaign Seem Sincere

1. So far, King County Elections has received  395,000 votes. That is already the second highest primary turnout going back to at least 1998. Only the 2004 King County primary, with 466,000, was higher. (The 2008 primary vote was 363,000.)

Votes are still coming in. 395,000 is nearly a 37 percent turnout.

2. At a panel on election tactics sponsored by CityClub Tuesday afternoon, longtime political consultant and Mike McGinn campaign strategist Bill Broadhead (whose wife, Julie McCoy, is McGinn’s chief of staff) explained how social media has changed his approach to campaigns over the years.

“When I got into politics in the 1990s, it was a really simple formula,” Broadhead said: Call your base, come up with targeted mailings, and run the nastiest 30-second TV ads you could get away with.

Now, he said, campaigning is much more nuanced and fractured—particularly if, as was the case with the McGinn campaign, you don’t have a lot of money. He said the key to campaigning with social media was making the campaign seem sincere, not contrived by consultants. “People’s radar is so fine-tuned and there’s so much cynicism. One of the tricks is to make sure [social media outreach] is pretty credible.”

Broadhead said getting people to change their Facebook or Twitter profile picture to McGinn’s logo turned out to be worth “more than a 30-second ad,” because those people were effectively making a “personal recommendation” to their network of friends, who trust them more than an ad on TV.

3. Some national media (if you count Erica’s favorite blog, Obama Food-o-rama, as national media) filed reports on Obama’s trip to Seattle.

Obama Food-o-rama details Obama’s lunch at Grand Central Bakery in Pioneer Square and Washington Post blogger Ezra Klein blogged about Obama’s next stop, the Sen. Murray fundraiser luncheon at the Westin—mostly to trash Obama for telling a dumb joke.

4. Back in July, the Washington State Board of Pharmacy suddenly stopped defending its pro-choice rules against a lawsuit from a religious pharmacist (the rules mandate that pharmacies must fill all scrips, including emergency contraception) because, despite winning the first round of the case, they decided they were going to scale back the guidelines.

Yesterday, the pharmacy board formally began the process,  submitting a proposal that would allow pharmacies to refuse to fill scrips and send them to another pharmacy.

Lisa Stone, executive director of Legal Voice (a woman’s legal advocacy group), says:

“This is a step backwards; the existing rule should not be discarded by the Board of
Pharmacy. The existing rule has been upheld as constitutional by the 9th Circuit Court of Appeals. It is also sound public policy. Washingtonians expect the Board of Pharmacy … to ensure that patients’ health care needs are paramount.”

5. On Tuesday, Erica wrote a “C is for Crank” about Nicole Brodeur’s critique of SDOT’s road diet plan to make NE 125th safer for pedestrians and bikers. Part of Erica’s criticism was that Brodeur didn’t talk to any neighbors who supported the plan.

Yesterday, a neighbor who supports the plan emailed Brodeur to make the same complaint and invite the Times reporter to come check out NE 125th.

I am a mother of two (ages 8 and 12), pedestrian, transit rider and driver and I live two houses from the proposed NE 125th rechannelization.  I wish you had visited our neighborhood and spoken with the many supporters of the project before you wrote your article.

Brodeur responded:

Thanks for the invite. I would love to come and visit and look, on foot, a road I have only traveled by car.




  • fgruben

    “key to campaigning with social media was making the campaign seem sincere, not contrived by consultants. “People’s radar is so fine-tuned and there’s so much cynicism”

    now there is a real reason to be cynical about politic’s today.

  • fgruben

    “key to campaigning with social media was making the campaign seem sincere, not contrived by consultants. “People’s radar is so fine-tuned and there’s so much cynicism”

    now there is a real reason to be cynical about politic’s today.

  • SEN

    @3: I guess I’m lame but I loved the D is for drive, the R is for reverse line — and so did a bunch of my presumably lame friends. (The Slurpee trope, however, carried a whiff if elitism. But if the shoe fits….)
    @4: Do you have the name and/or business address of said “religious pharmacist”? I suppose I could look it up but why bother if I don’t have to?

  • Josh Feit

    It’s Stormans Inc. which owns Ralph’s in Olympia. Sorry, should have named them. But it has been widely reported and it’s in the link backs to the previous stories.

    Here’s all their info: http://www.stormans.com/

  • Josh Feit

    It’s Stormans Inc. which owns Ralph’s in Olympia. Sorry, should have named them. But it has been widely reported and it’s in the link backs to the previous stories.

    Here’s all their info: http://www.stormans.com/

  • Diogenes

    “The secret of success is sincerity. Once you can fake that you’ve got it made.”
    – variously attributed…

  • SEN

    Thanks, Josh.
    Number 1 of Stormans Inc. 7-part Mission is:
    Fulfill our customers needs, and exceed their expectations.
    Oh well, she didn’t really _need_ that morning after pill…

  • Cascadian98501

    It’s not really a religious pharmacist that’s causing the Pharmacy Board brouhaha, it’s a religious pharmacy owner. A number of women who went into Ralph’s Pharmacy back when Plan B was available by prescription only found the actual pharmacist was sympathetic, and extremely apologetic for not being able to fill their prescriptions for emergency contraception — he couldn’t, because the pharmacy owner (Kevin Stormans) refuses to stock it. This pharmacist, Stan Berdinka, was actually thwarted in performing his professional duties in the conscientious manner he would have preferred. It sort of makes you wonder whose conscience counts here, doesn’t it? Will there be any protections in place for pharmacists whose consciences demand that they dispense emergency contraception?

  • eric

    Wonder how many of those who voted for McGinn based on their friends endorsing him on Facebook will make that mistake again. If number of online friends was a measure of anything then Tila Tequila would be President.

  • Barleywine

    “Will there be any protections in place for pharmacists whose consciences demand that they dispense emergency contraception?”

    I’m sure WalMart would take them.

  • Cascadiats

    And yet it’s Stormans, the religious pharmacy owner who filed the lawsuit against the state, who has trouble hiring and retaining pharmacists. Mysteriously enough.