Viva La Cola!

Founded in January 2009, PubliCola is a blog about Seattle written by journalists who are dedicated to non-partisan, original daily reporting that prioritizes a balanced approach to news. Started by longtime local editor and award-winning reporter Josh Feit, PubliCola is the first online-only news site in state history to get media credentials to cover the state capitol.

PubliCola was off and running. In June 2009, PubliCola hired another award-winning journalist, super-sourced Seattle city hall reporter Erica C. Barnett.

People were afraid that blogging would change journalism. Instead, we believe journalism can change blogging. Twenty-first century journalism may look and feel different, and yes Erica isn't afraid to get cranky, but we're committed to making sure online news still delivers independent, reliable, even-keeled coverage. And most of all, we're committed to making sure the coverage sparks honest civic debate.

Bringing you cola for the people, PubliCola is named after Publius Valerius PubliCola, the alias for the authors of the Federalist Papers—the original bloggers.

The first online-only news site in state history to get media credentials to cover the state capitol and Seattle city hall, PubliCola has been called a “must-read” by the Seattle Post Intelligencer and a hot “New Media Mover and Shaker” by Seattle Magazine—which also cited our own Erica C. Barnett as the city's No. 1 news nerd.

Phone Books, Catalogs, and Junk Mail

1. Seattle Public Utilities will discuss the details of its “preferred alternative” to reduce waste from yellow-pages phone books at a meeting of the council’s Regional Development and Sustainability Committee meeting tomorrow, along with six other alternatives. (The state requires phone companies to deliver white pages, which list residential addresses.)

Under SPU’s “preferred” option, the city would contract with a nonprofit called CatalogChoice, which provides options for customers to opt out of receiving phone books, catalogs, and junk mail at home. The preferred option could also require that phone-book publishers like Qwest honor a customer’s desire to opt out of receiving yellow-pages phone books, assuming the City Attorney’s office decides it’s legal to force them to do so. (State law requires phone companies to deliver white pages to every resident).

The CatalogChoice option doesn’t go as far as some of the other alternatives, such as an option that would require that yellow-page phone books be distributed “solely on an opt-in basis,” meaning that customers would have to request phone books in order to receive them. Another option would impose a disposal fee on phone companies between 25 and 50 cents per yellow-pages phone book.

2. Environmentalists are getting nervous. The governor is currently negotiating with TransAlta—the Canadian company that owns a coal-powered steam plant in Centralia—to lower its CO2 emissions. The plant is the biggest single source of greenhouse gases in the state.

Yesterday, the details were released on separate negotiations between the state and TransAlta over its mercury pollution. They were asked for a 50 percent voluntary annual reduction. “The agreement is very weak,” says Doug Howell, spokesman for the Sierra Club.  “We are very disappointed about this low level of reductions for such a toxic pollutant that is a major threat to public health. It is only a 50 percent voluntary reduction when some states are mandating 90 percent reductions.”

The agreement comes on the heels of another disappointment for the Sierra Club, the National Parks Service, and the U.S. Forest Service—the state’s limp mandate on TransAlta to reduce nitrogen oxide (which causes haze) at the TransAlta plant (some plant … which also gets a $4 to $5 million tax break every year).

Says Howell:

“This is a bad trend.  The state defends the tax subsidy.  The state cuts a bad deal on haze and pisses off the National Park Service. Now this crappy deal on mercury.  Strike three.  This does not bode well for the uber agreement on climate which is now pending. Ouch.”

3. At long last, King County Council member Larry Phillips rolled out a proposal—which he first told us about in early May—to do an audit of the King County Sheriff’s department. Referring to an audit of King County Metro that found enough savings to offset cuts to transit service for two years, Phillips said in a statement, “we don’t anticipate similar monetary results through this audit, but every efficiency counts.” The county council approved the audit unanimously yesterday.

4. Winpower Strategies—the political consulting firm started by former Moxie Media partner John Wyble—had a blog post yesterday suggesting that several city council members could fail to win reelection next year. (Tim Burgess, Sally Clark, Jean Godden, Bruce Harrell, and Tom Rasmussen are up next year.) Titled, “How Many City Councilmembers Will Lose Their Jobs in 2011?”, the post spells out four potential reasons city council members may be vulnerable next year: The possibility of tunnel cost overruns; issues with the police department; budget cuts; and the ongoing economic recession. Guess we know what Wyble will be up to next year.

5. The Cola site upgrade we pulled off late last week includes our new PubliCalendar. If you’ve got fundraisers, community meetings, forums, protests, and any other do-gooder stuff that the people need to know about, let us know, and we’ll list it in the Cola Calendar. Email info@publicola.net.




  • giffy

    I'm not sure I buy the piece suggesting a major defeat for sitting council members. First, McGinn's base was more capitol hill, ballard and the udistrict than South Seattle where Mallahan actually did pretty well. To me that suggests a number of people voting for him based more on urban issues than tunnel overruns or more classically liberal positions. Even still he barely won against a boring and uninspiring candidate who did not run a very solid campaign. I am not sure there are many who could repeat what he did blending an urban populist appeal with an activist pedigree.

    Plus your are dealing with much lower profile races and despite the screaming of opponents the tunnel is at around 50% support and the nuance of cost overruns and the like is really more an insider informed issue than something to run a campaign on. Remember that McGinn's turnaround began after he softened his tunnel position.

    The other issues he mentions also seems pretty minor. Yeah we have a budget shortfall, but its pretty small comparably. City councilmembers are pretty low on the blame scale for a national recession. The only one that might is police problems, but I have not talked to many who thought that punching the girl was unjustified. Plus she apologized which further cuts against it being some kind major issue. Not to mention that the elections are a year and half away. Plenty of time for these things to be forgotten or improved. And while 2010 is shaping up to be a throw the bums out election I am not sure that means 2011 will be as well. In fact it very well may be the opposite.

    McGinn's approval is at what 30 some percent with most people not really caring? Hardly indicative of some major populist groundswell. Baring some incredible well-financed candidate entering the race I think most of them will cruise to reelection.

  • hobgoblin

    re 4 – You don't think Wyble might be a businessman, do you? Make a good argument for why incumbents should be fearful and why challengers should be opportunistic, and he's simultaneously making the case to both incumbents and challengers that they should hire professional help – namely, his.

    To Morning Fizz: It's called marketing, not political analysis.

  • Rexed

    True. But let's not forget what happened to Rex Burkholder in Portland. He was very much Mr. Sustainability. But he lost his campaign to get elected Metro President. Why? Probably because of his support for the Columbia River Crossing. Council members might be in for a rude awakening next year when voters go to the polls remembering the wide gap between what those councilmembers have said and what they've done when it comes to making Seattle sustainable, much less carbon neutral. Some of these folks might get Rexed.

  • Josh Feit

    To Hobgoblin:
    Yes, thus the line, “Guess we know what Wyble will be up to next year.” That was supposed to be some Morning Fizz zing.

  • hobgoblin

    You and I may agree on the vulnerability of incumbents today, but not why.

    I'm not so sure you're looking at a climate change revolt in Oregon. The leading candidate in the election to which you refer was the suburban former Mayor of Hillsboro. Not exactly a beacon of environmental enlightenment. I could just as easily use the same election to say that voters there prioritized the economy over the environment.

  • dpsea

    I've got to agree with the idea that the Council is only giving lip service to the goals of making Seattle more sustainable. Considering that this is Conlin's baby (and since he's the Council President), why isn't there more momentum or initiative??

    Sure, its a great headline to announce that Seattle is going to strive for carbon neutrality by 2030. But its time to walk the walk. Those who closely monitor, and probably report on, such matters will speak out loudly next year.

  • hobgoblin

    While you're “speaking out loudly next year”, do us all a favor and hop on your bike and a bus and head out to some of the suburbs and speak out loudly there. Bellevue, Renton, Kent, Shoreline… take your pick. They don't even give sustainability lip service in most of these other cities.

    I'm no scientist, but I think the seas may still rise unless the enviros get outside their comfort zones and start talking to voters and electeds outside of Seattle, Portland and SF.

  • dpsea

    Be as cycnical as you want – movements have to start somewhere, and that's commonly where the most people are (like those cities you mentioned). Unless large urban centers set the trend for sustainable models, I agree that it will be tough to get surburban areas to follow.

  • http://manywordsforrain.blogspot.com/ Mr. Baker

    Echo chamber, group think.

    Overlay a metro map on top of the last election results. You don't have to travel outside of Seattle, and you don't have to check the pulse of that leadership. Where people are not getting meaningful low level mass transit support today know they are having lip service paid to them within Seattle.

  • PCO37

    The new design really down plays the Morning Fizz. Maybe you could highlight it again!! Otherwise great.

  • Jen

    Agreed. Morning Fizz was the one thing I came here for — now that I have to go hunting for it, I probably won't come around as often.