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Bringing you cola for the people, PubliCola is named after Publius Valerius PubliCola, the alias for the authors of the Federalist Papers—the original bloggers.

The first online-only news site in state history to get media credentials to cover the state capitol and Seattle city hall, PubliCola has been called a “must-read” by the Seattle Post Intelligencer and a hot “New Media Mover and Shaker” by Seattle Magazine—which also cited our own Erica C. Barnett as the city's No. 1 news nerd.

Eco-Flipping: One Upside of Housing Downturn

The government and the banks it bailed out are now stuck with lots of foreclosed homes on the books. One silver lining, though, is that individual and institutional real estate investors are taking advantage of low foreclosure prices, snapping up junked homes, and then renovating them to the latest green standards.

Agents who hawk foreclosures and “REO” properties (or “real estate owned” properties, owned by a lender) frequently promote their potential for “eco-flipping” to investors, noting that neglected properties needing a lot of work present a blank canvas for the latest green features destined to save energy and also wow prospective buyers. It’s a pitch I heard first-hand last fall while on a local foreclosure bus tour, where agent Victor Hernandez was casually offering advice on how a junker 1970s home could easily be “solarized” and other options on the properties we visited.

At the national level, The Center for American Progress recently proposed that the government take clusters of foreclosed homes and apartment buildings, green them up, and turn them into energy-efficient rental properties which could be sold in batches to investors seeking income properties.

This house comes with its own energy monitors and an online homeowners manual. Image courtesy of G2B Homes.

And locally, a handful of small outfits are negotiating their way through the Puget Sound region’s growing inventory of distressed property.

One of them, G2B Homes, a Seattle-based green builder/developer, plans to put its first green retrofit on the market in mid-April before rolling its “buy, renovate, and resell” strategy on a broader scale. The bungalow, located in the Belvidere neighborhood of West Seattle and nick-named the “Sequoia House” for a tall tree in its back yard, is the first of what G2B co-founder Aaron Fairchild hopes will become dozens of green conversions by his company in the Puget Sound region.

“What we’re really trying to do isn’t just retrofit one house, but do this on a sizeable scale,” Fairchild says. He envisions eventually acquiring, retrofitting, and marketing homes at a five-per-month pace starting in 2012-2013.

Fairchild says that this and future G2B Homes will offer several compelling features for buyers concerned about conserving energy: Built Green Certification (i.e., green building standards); energy audit reports about the home’s energy efficiency before and after its remodel; real-time energy consumption measurement tools accessible via an iTouch device (included in the home’s sale price); and—possibly coolest of all—a customized  online manual with information on the home’s materials, finishes, landscaping and lawn care, appliances, vendor referrals, and every other detail a new homeowner might want to know but can rarely learn from a seller.

Of course, buying and renovating a home so that it’s less-expensive to inhabit or so that its energy-conserving features provide it with more re-sale sex appeal isn’t a brand new idea. And homes targeted by such buyers aren’t necessarily foreclosures–maybe they’re just old homes that need some love. But greening is one small way those who are dipping their toes into the housing market, or even investing in it, are looking to do good work with bad properties.

Even regular home buyers, whether green-focused or budget-strapped, are leveraging a previously little-used FHA loan program—known as the 203(k) loan—to rehabilitate homes. (The loan, written for the purchase price plus the price of agency-approved and monitored renovations, lets a buyer make renovations of their choice–including “green” ones–without having to secure a separate loan post-purchase.)  These loans were the topic of much chat during a “green mortgages” seminar at the Master Builders’ Built Green Conference last month, where Dave Porter, a green building and lending educator who runs Porterworks, touted them among one of the few true “green” lending options available to buyers. Buyer awareness about the true “costs of home ownership,” he said, will become an increasing factor in the buying and marketing of homes going forward–meaning that energy efficient homes with metrics to back up their designs and features will likely proliferate going forward.




  • sarah68

    This would be a great article in a real estate magazine whose readers didn't care about actual human beings.

  • Lemonade

    A perfect example about making lemonade from lemons. The environmental benefits, plus the investment in existing housing (vs new development in the exurbs) is a net gain for our community. Foreclosure is a reality we need to face. What to do about it is the opportunity in front of us today. Way to go G2B.

  • tpn

    I get it. If you are not eco-retro-fitting the house, flipping is just being a speculator. Otherwise, flipping property is actually a public service. The people that get tossed out of those forclosed homes, sold on the courthouse steps on the cheap– how do they benefit?

  • Jane

    Hi TPN and Sarah68,

    We're referring here to already-foreclosed homes, not homes that are pre-foreclosure (i.e. short sales, or homes owned by people struggling to get loan modifications, etc.) I don't understand why a home that has already reverted to the government/a bank somehow damages its prior owners if a green-focused renovator buys it? Sure, there are aspects of green-washing in encouraging novice investors to acquire and “green” a place, but if a home is already foreclosed, what happens to it is unrelated to a prior owner's loss of the property… Just sayin'…

  • kathryn

    Well I prefer action now beign taken by some banks to foreclose and resell the house to the original owner at the lower price. Yeah, it means ignoring just once the foreclosure 'hit' that should be on the credit rating for the future. But, it is totally the kind of flipping I want to see – flip that mortgage.

  • Jane

    Hi Kathryn — If you know an example of that happening, I'd love to hear it. — Jane

  • seabos84

    Does real estate “reporting” ever have anything to do with thi$ $tuff called money, OR, is real estate reporting directed at those for whom money doesn't matter?

    What % of these green homes are going to be affordable to the thousands in Seattle who work in the restaurants and in the coffee shops and in the regular shops and in the large retailer serf farms – or, we don't talk about money, just the color of the trim and how well it matches the window treatments … ?

    rmm.

  • http://twitter.com/fattailed fattailed

    Some would call this greenwashing. But it's a great setup for your next piece, on eco-evicting – when the notice of termination is printed on recycled paper and the court papers filed electronically. Can't wait!

  • not innumerate

    yes, an article that contains no cost figures is rather puffy.

    how much are the homes being bought for? how much is an eco renovation compared to a “nmormal” removation? how much profit are these eco developers who love “the green” making?

    Hey, I love real estate investors, more power to them. Clear the deadwood, put it in hands of people actually paying their debts, it's a market. But this kind of puffy hoopla serves no one. “We added insulation and thermal windows” — wow, how green! it's this kind of credulous hackery about money that got us into the real estate mess in the first place, so next time, how about some actual cost figures?

    and really are we to be smiling at this huge bubble and it's crash because it has this green-silver lining?

    are you out of your m.f. mind?

    People can ALWAYS add green upgrades, we didn't need a wave of foreclosures for that.

  • sarah68

    No, it's not unrelated. It means that the bank knows it can come out OK so it's much less likely to try to work out loan modifications for the former owner BEFORE they go through foreclosure (which the government and everyone has been encouraging lenders to do). None of this is unrelated to the whole societal situation we're seeing. Green's great when it doesn't only encourage people losing their homes to begin with. I really don't care about the banks being left with unsaleable properties; the people are a little more important, wouldn't you think?

  • contactrss@comcast.net

    I agree, plus people knowingly sign loan documents without reading them first and then wonder why the bank is telling them to leave when they don't make their payments. Come on liberals, quit trying to get a free lunch.