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Founded in January 2009, PubliCola is a blog about Seattle written by journalists who are dedicated to non-partisan, original daily reporting that prioritizes a balanced approach to news. Started by longtime local editor and award-winning reporter Josh Feit, PubliCola is the first online-only news site in state history to get media credentials to cover the state capitol.

PubliCola was off and running. In June 2009, PubliCola hired another award-winning journalist, super-sourced Seattle city hall reporter Erica C. Barnett.

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Bringing you cola for the people, PubliCola is named after Publius Valerius PubliCola, the alias for the authors of the Federalist Papers—the original bloggers.

The first online-only news site in state history to get media credentials to cover the state capitol and Seattle city hall, PubliCola has been called a “must-read” by the Seattle Post Intelligencer and a hot “New Media Mover and Shaker” by Seattle Magazine—which also cited our own Erica C. Barnett as the city's No. 1 news nerd.

How They Roll In Florida

Between 2002 and 2008, within a few blocks of the spot in Florida where I sit writing this, a single developer completed four high-rises with a total of 459 luxury condos and 253 hotel rooms. But contain your excitement, all you transit-oriented development fans—there’s no high-capacity transit stop on Clearwater Beach, where I’m staying with relatives this week.

As you can see in the photos, these new projects are outrageously out of scale with their context. And the tower pedestals stuffed with parking decks form a massive barrier along the beachfront.

Meanwhile, back in Seattle, folks recently filed an appeal over a proposal to raise allowed building heights from four to six stories over a few blocks directly adjacent to a light rail station—a proposal that came out of a year-long public process and is intended to promote sustainability at the regional scale.

Different worlds.

Every unit in the JMC Resort Property Services condo projects noted above was sold long before the buildings were finished—people entered lotteries and waited in line for the opportunity to buy in advance. But now, the vast majority of the units in those towers are dark at night.

Owners of most condos in the first two projects that went up (of three that were eventually built) flipped their units before the bust. So while many of the original speculators escaped unscathed, most of the current owners are underwater. The timing of the most recently completed project was such that dozens of the original buyers simply walked away, forfeiting their deposits of tens of thousands, and in some cases, hundreds of thousands, of dollars.

Advance buyers at several downtown Seattle condo have found themselves in a similar predicament. But keep in mind that Clearwater Beach is just a small spit of land adjacent to a city of 110,000, as opposed to the downtown of a major west coast city.

JMC had another large luxury condo project planned on the south end of Clearwater Beach, and in 2006 demolished a perfectly good nine-story Holiday Inn to make way for it. That project has yet to break ground, the last of nine nearby projects valued at $1.4 billion to succumb to a similar fate.

And Clearwater Beach is littered with smaller scale examples of the same story. The ubiquitous empty lots surrounded by chain link fences create a war-zone like ambiance that’s incongruous with the condos’ beach surroundings.

The hubris of these projects makes Seattle’s most embarrassing aborted projects—500 East Pine, The 1, Greenlake Vitamilk, 8th and Seneca—seem almost quaint in comparison.


One developer, six years, four high rise projects, on Clearwater Beach, FL (click to enlarge)




  • morning fizzy

    I have no idea what your point is. That we should build condos that remain unoccupied? That transit isn't the key to large projects but it's zoning? That it's not wise to invest in Florida? That telephoto lenses make it look like something way far from single family homes is much closer?

  • Selma

    I think the general point is that everything is stupid except for the stuff this guy likes.

    But emphasis on how everyone else has the problem.

  • alexbroner

    I think that the point is that Florida has a very different problem than Seattle has. Here we're building mass transit but a few nimby's are fighting comparatively small hight increases. In Florida in contrast seems to let developers go crazy with massive condo projects that aren't well planned due to a lack of mass transit and other amenities. These projects seemed to be in heavy demand during the boom but this was in part due to speculation.

    My grandparents live in Sarasota Florida which has a similar kind of development pattern.

  • http://www.publicola.net/category/column/hugeasscity/ Dan Bertolet

    MF: Your snarkiness loses its punch when you get it backwards. The top photo was wide angle which makes the towers look father away and smaller.

    Selma: Exactly.

    See alexbroner's comment below for a good synopsis of the point of the post.

  • Pine Grove

    Alexbroner, nice explain of Dan Bertolet's post. But then explain Dan's extra little dig at these Seattle projects:
    “The hubris of these projects makes Seattle’s most embarrassing aborted projects—500 East Pine, The 1, Greenlake Vitamilk, 8th and Seneca—seem almost quaint in comparison.”

    Really, what's so embarrassing about these projects? Aren't they all in very walkable neighborhoods that have or will have some mass transit access? And I recall Dan has this visceral animosity towards the Escala, which was ridiculously overpriced and may not be to everyone's taste but which still managed to check the boxes for high-density, transit-oriented development designed to attract affluent folks to the urban core.

    For all the sprawling development out in the 'burbs, it always seems like much of Seattle's pro-density, pro-transit intelligentsia reserves its most vicious derision for multi-family developments and mass transit projects.

    Ah, the joys of human nature.

  • joshuadf

    Enjoy the warm air and water. Eat some local organically grown citrus fruit for me.

  • http://www.publicola.net/category/column/hugeasscity/ Dan Bertolet

    Sorry if that wasn't clear. “Embarrassing” refers to the fact that they were started but aborted, not that they would have been bad projects. All of them would have been good additions to the City for the most part.

    In my view, Escala is “embarrassing” mostly because of its cheesy ostentatious architecture and self-projected image:
    http://hugeasscity.com/2009/09/03/escortsseattl…

    I gave Escala a little nod for putting housing downtown, here:
    http://www.publicola.net/2010/03/04/buy-now-and…

  • it's not really a mystery…

    So Dan…what city is it that you can point to as a model for what we should strive for here?

    What are the multifamily neighborhoods in other cities, not just one project here or there, that are good positive examples?

    what hi rise neighborhoods are good examples?

    It seems to me like the pro density crowd here simply never confronts the fact that our zoning and building codes simply prohibit what we need to do to have density that's attractive. And if we took the kind of buildings we're getting and simply filled in all the building envelopes with the same structures, we'd be condemned to the bread loaf six story crowding the street hell. go to market in ballard and observe the newer large buildings, then imagine if every lot was filled with the same thing.

    Clearwater is what not to do. So, what's to do?

    South Beach? Adams Morgan? Southie? Park Slope? Garden District?

    Why not find a few winners and just copy them.

  • MudBaby

    Clearwater, Long Beach in SoCal (not to mention a huge fraction of the Bay Area), NYC, major parts of Boston and the Seattle central waterfront, Pioneer Square, SODO and the Duwamish industrial corridorr will all be under water at some point in the next century due to sea level rise. The reason is that we have already released so much greenhouse gas into the atmosphere that temps and sea levels will continue to rise for centuries, even if we were able to cease all emissions immediately on a planetary scale immediately, which of course we are not. Perhaps the new mega-towers that will soon be built in the parking lot north of Qwest Field will become part of a Venetian-style community with canals and gondolas and waves slapping up against the ground floor, or perhaps western civilization has sunk to the point where we just say, “fuck it” and build whatever even though we know it will only last a hundred years or so. Meanwhile, commercial buildings in downtown Seattle have a 20% vacancy rate and the entire city has thousands of recently built, unsold condos. Rather than a bubble, perhaps what is happening to the economy is actually an inflection point, and it's all downhill into a Mad Max-ish future from here on in as we hurtle toward global population maxing out at 9 or 10 billion in the next 50 years. Sadly, just when people need housing the most, much of the coastal environment will become uninhabitable. Not that any of this will definitely happen, but just sayin'…