Viva La Cola!

Founded in January 2009, PubliCola is a blog about Seattle written by journalists who are dedicated to non-partisan, original daily reporting that prioritizes a balanced approach to news. Started by longtime local editor and award-winning reporter Josh Feit, PubliCola is the first online-only news site in state history to get media credentials to cover the state capitol.

PubliCola was off and running. In June 2009, PubliCola hired another award-winning journalist, super-sourced Seattle city hall reporter Erica C. Barnett.

People were afraid that blogging would change journalism. Instead, we believe journalism can change blogging. Twenty-first century journalism may look and feel different, and yes Erica isn't afraid to get cranky, but we're committed to making sure online news still delivers independent, reliable, even-keeled coverage. And most of all, we're committed to making sure the coverage sparks honest civic debate.

Bringing you cola for the people, PubliCola is named after Publius Valerius PubliCola, the alias for the authors of the Federalist Papers—the original bloggers.

The first online-only news site in state history to get media credentials to cover the state capitol and Seattle city hall, PubliCola has been called a “must-read” by the Seattle Post Intelligencer and a hot “New Media Mover and Shaker” by Seattle Magazine—which also cited our own Erica C. Barnett as the city's No. 1 news nerd.

The Climate Change Reality Roller Coaster

Two weeks ago, Bill Gates delivered a TED speech on climate change in which he proclaimed that we must reduce our carbon emissions to zero by 2050, and that to get there we need an “energy miracle.” On that point, Gates suggested we should spend the next 20 years developing new technologies, and the following 20 years implementing them.

The first point inspired Alex Steffen to call it “the most important climate speech of the year,” because “people who will never listen to Al Gore, much to less someone like me, hang on Gates’ every utterance.”

And the second point inspired Joe Romm to call Gates’ approach “suicidal,” because “Gates keeps diminishing the value of aggressive action now.”

Both are right.

Americans are so enamored with the heroes of business that the opinion of a guy whose only qualification is his exceptional talent for building a giant software company carries more weight than the consensus of a community of thousands of climate scientists and environmentalists. But that’s the reality of America, so it is indeed a big deal that Gates is out there telling it like it is, and also that climate change is to become a focus of his philanthropic efforts.

What Romm objects to is Gates’ contention that we’ll need twenty years of research to invent the miracle solutions necessary to achieve zero emissions by 2050. Romm believes—as do the majority of those who have any credibility on these issues—that we already have a tool kit of proven strategies that we should be deploying far more aggressively than we are now.

At this point, addressing climate change is much more of a political and psychological problem than an engineering problem. Even the basic economics make sense. As Al Gore writes in his new book, Our Choice:

“It is now abundantly clear that we have at our fingertips all of the tools we need to solve three or four climate crises. The only missing ingredient is collective will.”

To cite just one example, in 2007 electrical and nuclear engineer Arjun Makhijani published “Carbon-Free and Nuclear-Free: A Roadmap for U.S. Energy Policy,” that spells it all out in detail. No one is arguing that he’s got it wrong. We just aren’t following through.

The City of Seattle has established a reputation for leadership on climate change based on former mayor Greg Nickels’ key role in establishing the US Mayors Climate Protection Agreement. More recently, Alex Steffen called for much bolder action when he challenged to the City to set the highly agressive goal of carbon neutrality by the 2030.

Today at 2pm the Seattle City Council is scheduled to announce their new priorities at a public meeting at City Hall. Included in these priorities will be an effort to formally establish the goal of making Seattle North America’s first climate-neutral city by 2030.

Collective will starts with leadership, and leadership derives its power from the people. The Seattle politicians who are willing to take bold steps on climate change will need as much public support as possible to counterbalance the inevitable backlash from the status quo.

If you want Seattle to become a world leader in climate change solutions, today is a perfect opportunity to show up at the City Council meeting and make some noise.


  • Your Mother

    Who's driving the roller coaster, asshole!!!

  • Kathryn

    Who will define this? People who would sell us replacement consumer goods just because they have the power to turn good enough into obsolete?

    Is battery production SO climate friendly? Yeah I know we have the take it back network, but still I am starting to hear nightmarish stories…

  • joshuadf

    I hadn't heard of Gore's Repower America. Looks like they've got some good ideas: “make investments in public transit and smart development patterns that can reduce our reliance on personal automobiles” http://repoweramerica.org/solutions/roadmap/

  • http://www.lightandair.wordpress.com/ David Schraer

    Excellent perspective. This piece gets at the biggest political problem environmentalists face – understanding how rapid change can be without provoking a backlash. I think the answer lies in planning for the very long term. This doesn't mean doing nothing now – but it also means not doing things that have good 20-30 year results but actually make things worse over longer periods. An example in the built environment is the idea that we will gradually rezone to higher density. This approach will create a cycle of demolition and new construction at successively greater densities every 30 years or so. It doesn't matter how green construction is if you tear it down every 30 years. The fact that we are constructing buildings and infrastructure that isn't even designed to last is another aspect of the same problem. A bridge that is designed to last 50 years is ill-considered when we know how to build to last. The Brooklyn Bridge is a good example of infrastructure investment with a high return on investment. We should think and plan for 100 years minimum.

  • AverageVoter

    Hey. Anybody look at these posts 3 weeks after the fact…? Not sure, but it now becomes obvious WHAT Bill Gates was doing talking about climate change at TED. Did you see this week's Seattle Weekly article on the rise of that amazing “clean” energy source, nuclear power? Bill's got skin in the game. He's an investor in TerraPower, a new nuclear reactor company. And GE, which sponsors TED, is a major nuke maker. It's all about the money. Follow the money…