Viva La Cola!

Founded in January 2009, PubliCola is a blog about Seattle written by journalists who are dedicated to non-partisan, original daily reporting that prioritizes a balanced approach to news. Started by longtime local editor and award-winning reporter Josh Feit, PubliCola is the first online-only news site in state history to get media credentials to cover the state capitol.

PubliCola was off and running. In June 2009, PubliCola hired another award-winning journalist, super-sourced Seattle city hall reporter Erica C. Barnett.

People were afraid that blogging would change journalism. Instead, we believe journalism can change blogging. Twenty-first century journalism may look and feel different, and yes Erica isn't afraid to get cranky, but we're committed to making sure online news still delivers independent, reliable, even-keeled coverage. And most of all, we're committed to making sure the coverage sparks honest civic debate.

Bringing you cola for the people, PubliCola is named after Publius Valerius PubliCola, the alias for the authors of the Federalist Papers—the original bloggers.

The first online-only news site in state history to get media credentials to cover the state capitol and Seattle city hall, PubliCola has been called a “must-read” by the Seattle Post Intelligencer and a hot “New Media Mover and Shaker” by Seattle Magazine—which also cited our own Erica C. Barnett as the city's No. 1 news nerd.

Pedestrian Plan Advisors Oppose "Head Tax" Repeal

The members of the city-appointed Pedestrian Master Plan Advisory Group, along with the advocacy director of the Cascade Bicycle Club, the head of Great City, and the president of Friends of Seattle, just sent a letter to Mayor Greg Nickels and all nine members of the city council opposing a proposed (and probably inevitable) repeal of the employee hours tax, AKA the “head tax.” The tax is a $25-per-employee charge paid by employers, which includes an exemption for any employees who don’t drive to work alone.

The letter reads, in part:

Funding from the Head Tax (also called the Business Transportation Tax), a tax which is relatively insignificant for individual business, is an important source of funding for transportation improvements that help to promote more responsible forms of transportation, such as biking and walking. While $4.7 million is not much of SDOT’s budget, it makes up a large percentage of total funding for pedestrian and bicycling projects in Seattle. Because of the incredible infrastructure deficit, especially in the Southeast and North parts of the city, and the fact that a prioritized project list has been identified through the draft Pedestrian Master Plan, it seems clear that there is a use and a specific need for these funds.  [...]

The Head Tax is one tool this city has to reduce [vehicle miles traveled, i.e. driving] by creating an incentive for people who work downtown to use alternative modes of transportation to get to work and creating a revenue source for pedestrian improvements. The Head Tax prices parking appropriately and creates funding for responsible forms of transportation. It is good policy to support a sustainable transportation policy for Seattle.

We recognize your interest in making a statement that supports businesses as they struggle in these difficult economic times. But this is not a symbolic gesture. It has serious consequences for the broader agenda of making our city more sustainable.

It is for these reasons – the tax’s use as a VMT-reduction tool, the fact that the tax is not a financial burden on businesses, and the funding for responsible forms of transportation that will be lacking – that we do not support the proposal to repeal the Business Transportation Tax.


  • http://www.worldchanging.com/ Alex

    Repealing the head tax is almost criminally irresponsible. It will make absolutely no difference to any job location decisions — $25 a YEAR means nothing, even to an employer with 1,000+ employees — and it cuts money that will help keep Seattle from falling further behind the curve on transportation. Tax sources are limited. To cut one that doesn’t do any harm, and does some reasonable good, is crazy.

    I can’t believe this has become an issue. Idiotic, even by the standards of our lame local debate.

  • http://www.worldchanging.com/ Alex

    Repealing the head tax is almost criminally irresponsible. It will make absolutely no difference to any job location decisions — $25 a YEAR means nothing, even to an employer with 1,000+ employees — and it cuts money that will help keep Seattle from falling further behind the curve on transportation. Tax sources are limited. To cut one that doesn’t do any harm, and does some reasonable good, is crazy.

    I can’t believe this has become an issue. Idiotic, even by the standards of our lame local debate.

  • http://www.worldchanging.com/ Alex

    Repealing the head tax is almost criminally irresponsible. It will make absolutely no difference to any job location decisions — $25 a YEAR means nothing, even to an employer with 1,000+ employees — and it cuts money that will help keep Seattle from falling further behind the curve on transportation. Tax sources are limited. To cut one that doesn’t do any harm, and does some reasonable good, is crazy.

    I can’t believe this has become an issue. Idiotic, even by the standards of our lame local debate.

  • Elliott

    So far, only one mayoral candidate has shown any kind of leadership or responsibility on this “issue.” From the start, Mike McGinn has opposed a had tax repeal. Nickels oposed it to, but flip-flopped once Mallahan started trying to make an issue out of it.

    My 2¢.

  • Elliott

    So far, only one mayoral candidate has shown any kind of leadership or responsibility on this “issue.” From the start, Mike McGinn has opposed a had tax repeal. Nickels oposed it to, but flip-flopped once Mallahan started trying to make an issue out of it.

    My 2¢.

  • JoshMahar

    I don’t understand. Any candidate should understand that supporting a repeal of this tax will lose them the environmental vote. Is supporting this how Nickels proposes we reach our Kyoto goals? To top it all off this is financially irresponsible as well! Sometimes I hate politics.

  • JoshMahar

    I don’t understand. Any candidate should understand that supporting a repeal of this tax will lose them the environmental vote. Is supporting this how Nickels proposes we reach our Kyoto goals? To top it all off this is financially irresponsible as well! Sometimes I hate politics.

  • JoshMahar

    I don’t understand. Any candidate should understand that supporting a repeal of this tax will lose them the environmental vote. Is supporting this how Nickels proposes we reach our Kyoto goals? To top it all off this is financially irresponsible as well! Sometimes I hate politics.

  • Good Grief

    If it’s not a burden on businesses then it’s really not much of a VMT reduction tool now is it?

    If it is such a non-issue financially for businesses, then how does it create an incentive?

  • Good Grief

    If it’s not a burden on businesses then it’s really not much of a VMT reduction tool now is it?

    If it is such a non-issue financially for businesses, then how does it create an incentive?

  • Good Grief

    If it’s not a burden on businesses then it’s really not much of a VMT reduction tool now is it?

    If it is such a non-issue financially for businesses, then how does it create an incentive?

  • Trevor

    What is CBC going to do about it? Rescind its endorsement? Otherwise, its name is all over his lit no matter what they say.

  • Trevor

    What is CBC going to do about it? Rescind its endorsement? Otherwise, its name is all over his lit no matter what they say.

  • Trevor

    What is CBC going to do about it? Rescind its endorsement? Otherwise, its name is all over his lit no matter what they say.

  • Elliott

    @4

    By paying for the pedestrian master plan for one…

  • Elliott

    @4

    By paying for the pedestrian master plan for one…

  • Elliott

    @4

    By paying for the pedestrian master plan for one…

  • Good Grief

    @6: That’s all well and good, but you did not address my point — the tax cannot be an incentive while not impacting businesses enough to cause that incentive.

    If it is purely a revenue stream then so be it — people should come out and say that instead of trying to add additional pretty “reasons” why the tax is so great.

    You sound like a candidate for office — don’t have an answer so just ignore the question and move on to something else….

  • Good Grief

    @6: That’s all well and good, but you did not address my point — the tax cannot be an incentive while not impacting businesses enough to cause that incentive.

    If it is purely a revenue stream then so be it — people should come out and say that instead of trying to add additional pretty “reasons” why the tax is so great.

    You sound like a candidate for office — don’t have an answer so just ignore the question and move on to something else….

  • Good Grief

    @6: That’s all well and good, but you did not address my point — the tax cannot be an incentive while not impacting businesses enough to cause that incentive.

    If it is purely a revenue stream then so be it — people should come out and say that instead of trying to add additional pretty “reasons” why the tax is so great.

    You sound like a candidate for office — don’t have an answer so just ignore the question and move on to something else….

  • Guest

    @ 7 – It would be more of an incentive if the tax could be increased from a meager $25 to say $100/$200 per employee per year. Pedestrian advocates asked Council to do this last year, but they do not have the political will to do so.

  • Guest

    @ 7 – It would be more of an incentive if the tax could be increased from a meager $25 to say $100/$200 per employee per year. Pedestrian advocates asked Council to do this last year, but they do not have the political will to do so.

  • It is election year…

    @ 7 – It would be more of an incentive if the tax could be increased from a meager $25 to say $100/$200 per employee per year. Pedestrian advocates asked Council to do this last year, but they do not have the political will to do so.

  • http://twitter.com/fattailed Fat-tailed

    Agree with Good Grief that the head tax can’t be an incentive if it’s also not a burden. But it is a revenue stream, and that’s plenty valuable.

    And frankly, the entire notion that tax policy ought to be all about incentives & disincentives is a broken concept of policymaking. Use taxes to collect revenue. Use regulation & policy to impact behavior. It’s always going to be more expensive & convoluted to “incentivize” (profit included!) than to just pass a freaking regulation. (Look at housing policy for a prime example.)

    So no, the head tax doesn’t incentivize anything. And it doesn’t burden anything. But it collects significant revenue for good policy goals. And that’s more than enough to ask of a tax.

  • http://twitter.com/fattailed Fat-tailed

    Agree with Good Grief that the head tax can’t be an incentive if it’s also not a burden. But it is a revenue stream, and that’s plenty valuable.

    And frankly, the entire notion that tax policy ought to be all about incentives & disincentives is a broken concept of policymaking. Use taxes to collect revenue. Use regulation & policy to impact behavior. It’s always going to be more expensive & convoluted to “incentivize” (profit included!) than to just pass a freaking regulation. (Look at housing policy for a prime example.)

    So no, the head tax doesn’t incentivize anything. And it doesn’t burden anything. But it collects significant revenue for good policy goals. And that’s more than enough to ask of a tax.

  • http://twitter.com/fattailed Fat-tailed

    Agree with Good Grief that the head tax can’t be an incentive if it’s also not a burden. But it is a revenue stream, and that’s plenty valuable.

    And frankly, the entire notion that tax policy ought to be all about incentives & disincentives is a broken concept of policymaking. Use taxes to collect revenue. Use regulation & policy to impact behavior. It’s always going to be more expensive & convoluted to “incentivize” (profit included!) than to just pass a freaking regulation. (Look at housing policy for a prime example.)

    So no, the head tax doesn’t incentivize anything. And it doesn’t burden anything. But it collects significant revenue for good policy goals. And that’s more than enough to ask of a tax.

  • Unbelievable

    The head-tax program IS an incentive insofar as employers don’t have to pay the head tax for employees who use alternative transportation modes. Sure, a $25 tax exemption is a very small incentive, but it’s something.

  • Unbelievable

    The head-tax program IS an incentive insofar as employers don’t have to pay the head tax for employees who use alternative transportation modes. Sure, a $25 tax exemption is a very small incentive, but it’s something.

  • Unbelievable

    The head-tax program IS an incentive insofar as employers don’t have to pay the head tax for employees who use alternative transportation modes. Sure, a $25 tax exemption is a very small incentive, but it’s something.

  • Narrows Bridge

    Incentive/Reward? Actually I see the $25/employee in an SOV as the fee/tax for commute planning/implementation. The ability of employers to not pay the tax as employees move to commuting rather than SOV use is more of a reward and a recognition that at some point, the tax/fee goes down to next to nothing which would mean success. So it also acts as a measurement of success of the use of alternate transportation. And measurements of success are usually met with applause…kinda like cigarette taxes revenue falling as smokers quit.

  • Narrows Bridge

    Incentive/Reward? Actually I see the $25/employee in an SOV as the fee/tax for commute planning/implementation. The ability of employers to not pay the tax as employees move to commuting rather than SOV use is more of a reward and a recognition that at some point, the tax/fee goes down to next to nothing which would mean success. So it also acts as a measurement of success of the use of alternate transportation. And measurements of success are usually met with applause…kinda like cigarette taxes revenue falling as smokers quit.

  • Narrows Bridge

    Incentive/Reward? Actually I see the $25/employee in an SOV as the fee/tax for commute planning/implementation. The ability of employers to not pay the tax as employees move to commuting rather than SOV use is more of a reward and a recognition that at some point, the tax/fee goes down to next to nothing which would mean success. So it also acts as a measurement of success of the use of alternate transportation. And measurements of success are usually met with applause…kinda like cigarette taxes revenue falling as smokers quit.

  • Guest

    Fat-tailed @ 9 – Tax is all about incentives and disincentives. Seriously. It would be nice to have it be something pure and unpolitical. But it never has been and never will be.

  • It is election year…

    Fat-tailed @ 9 – Tax is all about incentives and disincentives. Seriously. It would be nice to have it be something pure and unpolitical. But it never has been and never will be.

  • http://www.dougsdoodles.com/ DOUG.

    My former employer tripled the size of their employee bike cage, and I have to believe that was partly incentivized by the $25 tax. Cascade’s endorsement of Nickels is a joke.

  • http://www.dougsdoodles.com DOUG.

    My former employer tripled the size of their employee bike cage, and I have to believe that was partly incentivized by the $25 tax. Cascade’s endorsement of Nickels is a joke.

  • eddiew

    Yes, Redmond imposes a higher head tax. The main funding for TriMet is a similar tax. For Seattle, the primary issue is the lost revenue. The secondary issue is the disincentives it provides to either employ more workers or have them use alternative commute modes. Note that Nickels/Drago would have the city cover $930 million of AWV related costs. The deep bore legislation also asked “Seattle area property tax payers to cover “cost over runs”. What taxes will be raised to cover those costs and how related to transport will they be?

  • eddiew

    Yes, Redmond imposes a higher head tax. The main funding for TriMet is a similar tax. For Seattle, the primary issue is the lost revenue. The secondary issue is the disincentives it provides to either employ more workers or have them use alternative commute modes. Note that Nickels/Drago would have the city cover $930 million of AWV related costs. The deep bore legislation also asked “Seattle area property tax payers to cover “cost over runs”. What taxes will be raised to cover those costs and how related to transport will they be?

  • eddiew

    Yes, Redmond imposes a higher head tax. The main funding for TriMet is a similar tax. For Seattle, the primary issue is the lost revenue. The secondary issue is the disincentives it provides to either employ more workers or have them use alternative commute modes. Note that Nickels/Drago would have the city cover $930 million of AWV related costs. The deep bore legislation also asked “Seattle area property tax payers to cover “cost over runs”. What taxes will be raised to cover those costs and how related to transport will they be?

  • Dittohead…

    Hmmmmm… did Transportation Choices Coalition sign on to the letter?? Seems suspicious to me if they did not.

  • Dittohead…

    Hmmmmm… did Transportation Choices Coalition sign on to the letter?? Seems suspicious to me if they did not.

  • Dittohead…

    Hmmmmm… did Transportation Choices Coalition sign on to the letter?? Seems suspicious to me if they did not.